CRM
in Financial Services: It's Time to Walk the Walk
Demand
Chain Management Solutions Take Hold With Selling Organizings, According
To New Aberdeen Report
Information
Retrieval Software Expanding Reach, Role, says New Delphi Group
Report
Survey
Uncovers Significant Weaknesses in I-FM Solution Provider/Customer
Relationship
B2C
Shopping Remains Modest in European Union
KANA
Study Reveals Increased Demand for Web Self-Service in the the Retail
Industry
Active
eIRM Security Tools Help Detect and Avoid These New Forms of Electronic
Assault
IVR
Sales Down as Market Reinvents Itself
Interactive/Electronic
Sales to Reach $36 Billion in 2002
Gartner Dataquest Says
Worldwide Server Market Experienced Flat Growth in Second Quarter
of 2002
Data
Distribution, Migration, and Repurposing Software Market Will Remain
Steady Over the Next Five Years
Demand
for Enterprise Storage to Grow at 90% Through 2004
Networked
Call Center Market Set to Grow
AMR
Research Signals the Death of Budgeting as we Know It
CRM
Initiatives Spur Demand for a Host of Customer Service Technologies
|
Interactive/Electronic
Sales to Reach $36 Billion in 2002
Although interactive/e-commerce is still a relatively new direct
marketing channel, a report from the Direct Marketing Association
(The DMA) found that it is quickly becoming an important piece of
the overall commerce pie.
According to The DMA’s Economic Impact: U.S. Direct &
Interactive Marketing Today study, interactive/e-commerce sales
rose 12.1 percent last year to $31.4 billion from $28.0 billion
in 2000.
"These figures reflect how e-commerce has revolutionized the
way consumers shop," said H. Robert Wientzen, president &
CEO, The DMA. "For most people, tasks that were once considered
impossible, such as booking a vacation with just the click of a
button, have become as mundane as a trip to the mall."
According to the study, interactive/e-commerce can expect to see
continued economic growth. Online sales are forecast to exceeded
$36.0 billion in 2002 and grow annually by 20.9 percent to reach
$81.1 billion in 2006.
The financial services industry (security/commodity brokers and
depository institutions) and transportation services (airline industry)
experienced the most interactive/e-commerce sales growth and ad
spending over the past five years in both the consumer and business-to-business
categories. Over the next five years, they are also poised to generate
double-digit interactive/e-commerce sales revenue in both the consumer
and business-to-business categories.
|
Products & Services 
