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Professional
Services Automation Market Continues to Grow
The Professional Services Automation (PSA) market, projected to
be $810 million in 2002, is experiencing continuing growth in spite
of the challenging economic environment, according to a recent report
by Aberdeen Group, a leading market analysis and positioning services
firm.
Having moved in the past few years from an emerging technology
to a mandatory enterprise solution for service-oriented organizations,
PSA technologies - which increase operational efficiency and enterprise
profitability by enabling enterprise solutions such as Customer
Relationship Management, Enterprise Resource Planning and Human
Resources to work together - are continuing to increase in use and
scope, particularly as businesses look for ways to improve productivity
and efficiency, manage dispersed personnel and cut costs at the
same time.
"As technologies such as the Internet have made communication
and collaboration easier, managing project teams has become more
difficult," said David Hofferberth, research director of Aberdeen's
PSA practice and author of the report, Professional Services Automation:
Technology-Enabled Integration of People, Process and Capital Assets.
"Project teams are now dispersed across multiple continents,
speaking different languages, charging different amounts in different
currencies and working different hours. PSA solutions help organizations
automate and manage the core processes of billable or chargeable
professionals."
Currently, there are more than 70 independent software vendors
(ISVs) offering PSA solutions designed to increase the productivity
of services personnel, reduce the cost of services engagements,
increase knowledge management and business intelligence, increase
communication capture and retention, and provide a framework by
which services executives can run their organizations more efficiently.
The market has been expanded over the past year to include many
of the back-office functions typically found in Enterprise Resource
Planning (ERP) solutions. The merger of PSA and ERP has created
a broader market termed ESA, or Enterprise Service Automation. The
ESA market has become especially appealing to those organizations
that prefer their entire enterprise solution infrastructure to come
from one vendor on one platform.
"While workforce management solutions, and many point solutions
have been available for several years, it is their integration built
on an Internet platform that has created such a strong demand for
PSA over the past few years," Mr. Hofferberth continued. "These
early successes, despite the ongoing economic and political concerns,
will give the PSA market a substantial growth rate of approximately
40% in 2002."
The Aberdeen report provides an overview of the emerging trend
of vendors to differentiate themselves through specific vertical
market focus and the decision PSA vendors are facing in the ASP
versus licensing models. It also investigates factors driving the
market, analyzes overall market trends and technology solutions,
and shows how the market has changed since Aberdeen first reported
on PSA in 1999.
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